Strategic marketing videos are all about engaging your target market in a conversation… video is a great way to do that. Unfortunately, a lot of businesses have the wrong idea about strategic marketing videos. Don’t approach them like commercials or documentaries. Think of them as the beginning of a conversation. At a networking event, would you go up to a potential customer and blast them with all the boring details of your daily operations? Nope.
Think about this in terms of your strategic marketing videos. What is going to start a conversation with your target market? What do they want from you? Chances are, they are looking for a basic overview. Something nice and short that might make them smile or give them a reason to connect with you. Be human. If customers wanted to see your corporate side, they will read through your website. They are watching a video because they want to put a face with the name. Read more
Getting out of a graphic design and marketing rut can be tough. Maybe you have been doing work for the same company too long. Maybe you have developed one specific style that has started to hinder you more than it helps you. Sometimes designers who don’t work in an environment that allows for a lot of creative feedback can get pretty stuck.
The graphic design and marketing rut is a place where your materials start to deteriorate and lose their impact. Even if the design is strong, but the marketing aspects are not (or vice versa), you may need to take some action. If you feel like this could be you, don’t fret. Here are some ways to break out of your graphic design and marketing rut. Read more
People in graphic design and marketing know that body copy is a major design element in any piece, print or web. Since your body copy makes up most of your document, wouldn’t you prefer to get it right? Don’t give your readers too much credit… you will want to make it as easy as possible for them to get from start to finish.
Here are a few more tips on how to make your copy both attractive and effective… Read more
Graphic design and marketing is about making things attractive and effective. If you follow our blog, you probably know that we have a lot of opinions about typography. Mostly, we have addressed headers and titles… now it’s time to get down to the nitty-gritty and talk body copy.
There are a lot of things to remember when it comes to body copy. Hey, this is where most of your message is going to be, right? To help you out, we are going to do a few blog posts on how to make your body copy work for you. Here are a few rules to keep in mind when formatting body copy… Read more
Good advertising design: good information, an entertaining approach to advertising, etc. Sometimes, when we educate our clients about inbound marketing, we like to tell them what inbound marketing is NOT… it is NOT obnoxious.
There are a lot of things that can be obnoxious about advertising, but for the moment, we are going to focus on obnoxious design. Many times, obnoxious design occurs because a designer is selling cheap, canned services. Maybe it can come from a client insisting on an ad campaign that is obnoxious by nature. Read more